The company has carved a niche for itself and has its own base of loyalists who prefer Apple products only.īut since the computing industry is slowly becoming portable and mobile, the need to have laptops and desktops are also decreasing, hence we can add Apple iMac and MacBooks in Dogs category as well. Over the years iTunes, MacBook and iMac’s have attained the position of being a Cash Cow for the company. There are two products of Apple that fall under the Cash Cow category of BCG Matrix of Apple, the first being Apple iTunes and the second being Apple MacBook and iMac’s. Interesting read: How to develop an effective SEO strategy using theme cluster model Cash Cows: Let’s check out the BCG Matrix of Apple and what all products of the company fall under what Quadrant.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |